Women today are becoming more aware of what they put on their face - in the sense many are realising that some products can contain harmful ingredients - but how do we know what's best?

Fashionista reported on this surge of interest into organic skin care and also spoke to Virginia Sole-Smith, an organic and natural skin care expert to find out what to look out for.

As today's packaging can be somewhat confusing. "If you take a glance into the history of beauty, women have used lead, arsenic, mercury, and belladonna as beauty enhancers.

All are potentially deadly and all are natural products," the website asserted. However, Ms Sole-Smith explained that looking beyond packaging.

And magazine advertisements is a start, as is reading mission statements and to check the bottle to see if the brand advertises what nasties you're not getting.

She added that smaller "indie brands" are often less likely to use harmful chemicals. Pamela Anderson recently explained to Female First that despite her breast implants, she will be allowing her face to grow old gracefully - ie organic products rather than surgery.