One product, the First Aid Beauty Detox Eye Roller, reportedly sold out on the Boots website within two hours after appearing on The Tyra Banks Show, a US television programme. The manufacturer claims that it has a UK waiting list of more than 4,000 people. Such rollers, which claim to “detox your eyes”, also claim to be able to hide crows’ feet, dark circles and puffy bags. Alice Hart-Davis, a skin care entrepreneur, said: “The formulation contains caffeine, which has the effect of stimulating blood circulation. “What this will do is speed up the flow of blood in the micro-capillaries around the eye, which may make the skin in this area look a bit fresher and brighter.
“Roller-ball products feel lovely and soothing. The rolling action will help drain the lymph channels, which will make the eyes less puffy. “I don't understand how or why you would want to “detox” your eyes and it's not a miracle, but apart from that, it looks like a very nice product.”Audrey Thompson, 39, from Surrey, said she tested the product because she disliked the dark circles around her eyes. She said: “It's been the only thing that's worked for me.”Several other similar products are available from other manufacturers which claim the same kinds of effects.