Designer Tom Ford—who's the subject of a new documentary premiering on OWN June 24th—has wanted to do a full color cosmetics collection since 2005. Now, he's finally getting his chance. In an interview with WWD's London bureau, Ford lays out his beauty roadmap—and debuts some of his new products, starting with eyebrows.
“You need to understand the face and compensate for the architecture of the face,” he said. He points to eyebrows, which fade and thin out as a woman ages. “A nice thick brow is the key to a youthful look,” he said, adding that a darker, heavier brow can make a high forehead appear less high, while an arched and tailored brow can make a round face appear more regular. Ford said his calligraphy tip brow pens are so precise, they can be used to draw on individual brow hairs. He’s also a big believer in reshaping the face with illuminating and sculpting products such as the Shade and Illuminate cream duet. “In the old days, this used to be called contouring makeup.”
Besides a good foundation and a strong brow, the collection features pigment-heavy lip glosses, makeup for creating a smoky eye, and skincare items—including an oil serum, a primer, and something called the Purifying Crème Cleanser, which harkens back to the days of cold cream (love!).