L’Oreal Paris Youth Code Boosting Serum, £24.99, and Youth Code Rejuvenating Night Cream, £15.99 (tel: 0800 030 4032). They were bound to do it — and they have. Following the highly successful launch of their Youth Code Day Cream last year, L’Oreal Paris is introducing more gene genius by adding a serum and night cream to the range.

Both work effectively on stressed-out skin to make your complexion look instantly more luminous. Elizabeth Arden Prevage Eye Advanced Anti-Ageing Serum, £80, and Eye Ultra Protection Anti-Ageing Moisturizer SPF 15, £80 (Boots and department stores).
Elizabeth Arden’s research showed that the most effective way to tackle anti-ageing concerns in the eye area is to use a combination of a high performance serum and a moisturiser. Both new Prevage products have been formulated using the latest idebenone technology (proven to be one of the most powerful antioxidants in helping to prevent the visible effects of skin ageing). This product has been shown to address all the common eye concerns — lines, crow’s feet and dark circles.
Avon ANEW Clinical Lift & Firm Pro Serum, £29. The latest skincare innovation from Avon’s ANEW Clinical range lifts and tightens the skin from the very first application. It contains polymer beads that burst to release arginine, to help boost the production of elastin. In tests, 97 per cent of women reported an improvement in the look of sagging skin after using the serum for just three days.
StriVectin-SD Intensive Concentrate for Stretch Marks and Wrinkles, £67 (Space NK, Harvey Nichols and Selfridges)
This super-charged clinical and anti-ageing solution has been specially formulated for sensitive skin. It is bursting with ingredients, including a high concentration of peptide actives, ceramides, antioxidants and sodium hyaluronate, and a calming blend of rose, cucumber, oat kernel and wheatgerm to calm and soothe the skin.
It is packed with the NIA-114 molecule to strengthen the skin, plus a host of potent anti-ageing actives to reverse the signs of ageing. Use it to improve the appearance of wrinkles or stretch marks. Nuxuriance Eye and Lip Global Anti-Ageing Cream, £46 (Space NK)
New from Nuxe Laboratories, this innovative eye product with highly active plant ingredients is clinically proven to combat the five visible signs of ageing. It’s a multi-purpose product that actively reduces fine lines and wrinkles and creates plumper, more radiant skin. It also works on dark circles and has active anti-inflammatory properties that will help to reduce under-eye puffiness. NUBO Cell Dynamic Velvet Cleansing Cream, £28.
A super-rich cream that encourages the skin’s own production of Emilin-1, a protein found to play a key role in keeping the skin’s elastic fibres supple. The plant ingredient that activates this is an organically grown lemon thyme extract. A lovely rich cream, it also smells great, making it a pleasure to use.
DAY CREAMS
Olay Regenerist SPF 30 Flawless Skin Cream, £29.99 (Boots) Designed to protect the skin from the ageing effects of UV damage, including skin discolouration, age spots, lines and wrinkles, this new cream combines Olay Regenerist’s amino peptide complex with an SPF30. With UVA and UVB protection, the cream is non-greasy and packed with anti-ageing ingredients.
Your skin is left feeling hydrated, firmer-looking and protected. Exten-10 Instant Youth Boosting Moisturiser SPF15, £24 (Boots)
Launching this month from GoodSkin Labs, this new anti-ageing moisturiser works instantly to make tired skin look glowing. It contains a combination of a hyaluronic acid brightening blend to offer instant radiance, and ingredients for longer-term repair and deep hydration. This is a hard-working product that works on past damage and protects against future damage. Can be used by both men and women.
Estee Lauder DayWear Sheer Tint Release Moisturiser SPF 15, £32. This lightweight moisturiser transforms into an ultra-sheer tint when applied, leaving your skin with a healthy, even-toned glow. For best results, apply in the morning, after serum. All the new moisturisers from Estee Lauder are infused with DayWear’s refreshing cucumber scent.
This not only cleans the skin, but also leaves it feeling silky smooth and hydrated. It contains brown algae complex to protect the skin from free radicals, and also activates the skin’s regeneration process by stimulating natural collagen production. It is particularly recommended for use following a chemical peel or cosmetic surgery.